The MINI Cooper Horn Ensemble shows off the company's British patriotism. This year is filled with British milestones including the diamond jubilee of Queen Elizabeth II along with the London Olympics, and this video could not have had better timing. The iconic British car manufacturer teamed up with the renowned London Philharmonic Orchestra to provide a honking rendition of 'God Save the Queen' from the MINI car horns.
The MINI Orchestra provides a rousing version of the nation's anthem conducted by Gareth Newman. The video features nine of the special-edition MINI London 2012 models used by various members of the orchestra's horn section. And, of course, the MINIs used are in red, white and blue as they play this lively twist on the patriotic harmony. The MINI Cooper Horn Ensemble is sure to revv-up support for the London Olympics.
What's Driving This Trend
- Patriotic Honking
- Opportunity for brands to creatively showcase patriotism through unique honking experiences.
- Collaborative Marketing
- Collaboration between different industries, such as automakers and orchestras, to create innovative marketing campaigns.
- Iconic Brand Partnerships
- Opportunity for iconic brands to partner with each other to create memorable and patriotic experiences.
Who This Affects Most
- Automotive
- Automakers can explore innovative ways to integrate music and patriotism into their vehicles, enhancing the customer experience.
- Entertainment
- Entertainment companies can collaborate with brands to create unique musical experiences that resonate with their audience.
- Event Management
- Event management companies can explore partnerships between different industries to create memorable and immersive experiences for their clients.
