All-Seeing Eye Nails

The Fashion Magazine Dior Manicure is Clever

Inspired by the wildly bright eye looks at recent runway shows, the Fashion Magazine Dior manicure is a very literal interpretation of cutting edge style trends.

Actually integrating depictions of peepers into the look, this manicure is both eye-catching and striking. Requiring the use of neon varnishes and white and black nail pens, this isn't the easiest look to achieve, but it is one with impressive results. Like the looks on the runway that inspired it, this manicure features eyes lined in neon pinks and greens, a purposely bizarre look.

Only for the bold and patient, this stir-causing nail look is bound to bring more popularity to the magazine's increasingly popular 'Nail Corner' feature, which features looks that often incorporate current couture trends.

Eye-inspired Nail Art
Disruptive innovation opportunity: Nail salons can incorporate eye-inspired designs into their offerings to attract consumers who want to express their individuality through bold and avant-garde fashion choices.
Neon and Graphic Nail Designs
Disruptive innovation opportunity: Cosmetic companies can create neon and graphic varnishes and nail pens to cater to the rising demand for unconventional and eye-catching nail art designs.
Runway-inspired Nail Trends
Disruptive innovation opportunity: Fashion magazines can expand their reach by incorporating runway-inspired nail trends into their editorials and tutorials to cater to readers who want to stay on top of the latest fashion and beauty trends.

Who This Affects Most

Nail Salons
Disruptive innovation opportunity: Nail salons can incorporate eye-inspired designs into their offerings to attract consumers who want to express their individuality through bold and avant-garde fashion choices.
Cosmetics
Disruptive innovation opportunity: Cosmetic companies can create neon and graphic varnishes and nail pens to cater to the rising demand for unconventional and eye-catching nail art designs.
Fashion Magazines
Disruptive innovation opportunity: Fashion magazines can expand their reach by incorporating runway-inspired nail trends into their editorials and tutorials to cater to readers who want to stay on top of the latest fashion and beauty trends.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 49%
Freshness 8%

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