Starting with rewinding the Olympic clock, the new Muse 'Survival' song has been appointed the official song of the Olympics and has been given a music video to match. In the video, determination, strength and perseverance are reverently displayed as they show montages of winners, losers and all the athletes who are qualified to hit the incredible games competition.
With the London 2012 Olympic Summer games upcoming on July 27th, people everywhere are getting revved to cheer for their favorite athletes, sports and countries and hopefully bring home some gold.
The Muse Survival song hits a key theme of the Olympics: that competition is a double-edged sword that results in either spectacular winnings or disappointing losses. Either way, every athlete qualified to compete is definitely a winner in his or her field of competition.
Key Themes Behind This Trend
- Olympic-themed Music
- There is an opportunity to create more music that captures the intensity and spirit of the Olympic games to get audiences and athletes pumped up.
- Digital Sports Highlight Reels
- There is an opportunity to create digital sports highlight reels that showcase not just the winning moments, but also the journey and struggle of the athletes involved.
- Athletic Inspiration Videos
- There is an opportunity to create more motivational videos that highlight the hard work, perseverance, and personal stories of Olympic athletes to inspire viewers to push themselves beyond their limits.
Where This Applies
- Music
- Musicians and music platforms have an opportunity to curate and create more Olympic-themed music to tap into the excitement and competitive spirit of the games.
- Broadcasting and Media
- Broadcasters and media companies have an opportunity to create more engaging digital content, like sports highlight reels and inspirational athlete stories, to capture the attention and interest of Olympic viewers and fans.
- Advertising and Marketing
- Advertisers and marketers have an opportunity to leverage the emotional power of the Olympics to create campaigns that inspire, connect and boost brand loyalty with viewers and fans across the globe.
