Canada is at the forefront of the music scene with artists like Broken Social Scene, Drake and the Weeknd -- the just released video for ‘San Diego’ by Elos Arma is no exception.
There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity.
It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of costumed hardcore dance moves in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and “moshing”, while remaining entirely relevant as plush is making a comeback -- thank you, Jeremy Scott and Adidas.
What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent.
Key Themes Behind This Trend
- Plush Toy Moshing
- New trend in music videos featuring costumed hardcore dance moves and plush toys in public settings.
- Ambush Hilarity
- The use of surprise and humor to create engaging and memorable moments in music videos.
- Cheeky Video Pairings
- Combining unexpected elements, like melodic indie pop and playful visuals, to create captivating and entertaining music videos.
Where This Applies
- Music
- Opportunity for musicians and artists to incorporate unique and creative elements in their music videos to stand out in the competitive music industry.
- Toy
- The revival of plush toys in popular culture opens up new marketing and branding opportunities for toy companies and retailers.
- Fashion
- Collaborations between fashion designers and musicians, such as Jeremy Scott and Adidas, can create innovative and eye-catching visuals in music videos, showcasing both industries' creativity and style.
