Imagine the Statue of Liberty or the Pyramids of Egypt covered in graffiti tags. Got the picture? Well, that was what happened when a graffitied image of the Fundação Serralves building -- a well-knowned cultural institution in Oporto, Portugal -- started circulating in the Internet. The images were nothing more than a prank though, and the tags didn't scathe the building in real life.
'Walls to the People' is the name of João Paulo Feliciano’s app for smartphones. This app allows users to see what the Fundação Serralves building would like if it were to be defaced using augmented reality. This prank is a unique joke and an interesting play on human perception.
Implications - Augmented reality used in visual arts. How the spectator can approach art through diferente devices used in their daily lives for other purposes.
Why This Trend Is Growing
- Augmented Reality in Visual Arts
- Augmented reality can revolutionize how spectators approach art by using different devices in their daily lives.
- Pranks with Augmented Reality
- The 'Walls to the People' app demonstrates the potential for using augmented reality for humorous and interactive pranks.
- Playing with Human Perception
- Through the use of augmented reality, the 'Walls to the People' app challenges and manipulates human perception with a unique joke.
Industries Being Reshaped
- Visual Arts
- Augmented reality can reshape the visual arts industry by merging digital and physical experiences in new and exciting ways.
- Mobile App Development
- The prank app 'Walls to the People' showcases the potential market for augmented reality mobile apps focused on interactive and entertaining experiences.
- Social Media and Viral Marketing
- The circulation and reaction to the graffitied image of the Fundação Serralves building demonstrates the potential for viral marketing campaigns using augmented reality pranks.
