The W Magazine March 2012 Mario Sorrenti photoshoot adds yet another layer to the Italian photographer's bustling portfolio. His work with Lancome, Calvin Klein and Paco Rabanne has been instrumental to his long list of successes, and he has here produced a theatrical display with the help of models Guinevere Van Seenus, Joan Smalls, and Daphne Groeneveld.
Titled as 'The Night is Young,' this W Magazine editorial is dramatic to say the least. Lace face coverings, exaggerated headgear and white wigs are all reminiscent of costume apparel, most often seen in Shakespearean plays. The trio of women has instead showcased ways in which the ensembles can be worn off stage via the publication realm, largely the result of stylist Edward Enninful's breakthrough approach to fashion.
Why This Trend Is Growing
- Theatrical Editorials
- Disruptive innovation opportunity: Creating immersive and visually captivating editorials that blur the line between fashion and art.
- Costume-inspired Fashion
- Disruptive innovation opportunity: Designing avant-garde clothing pieces that incorporate dramatic elements inspired by theatrical costumes.
- Breakthrough Fashion Styling
- Disruptive innovation opportunity: Introducing unconventional and boundary-pushing styling techniques that challenge traditional fashion norms.
Industries Being Reshaped
- Fashion Photography
- Disruptive innovation opportunity: Integrating theatrical and artistic elements into fashion photography to create visually stunning and storytelling visuals.
- Fashion Design
- Disruptive innovation opportunity: Exploring the incorporation of dramatic costume-inspired elements into everyday fashion designs.
- Fashion Styling
- Disruptive innovation opportunity: Revolutionizing fashion styling by pushing the boundaries and experimenting with unconventional techniques.
