1960s Go Go Girl Editorials

The Vogue Russia July 2012 Smit Photoshoot is Playful and Vintage

The Vogue Russia July 2012 photoshoot features highly saturated images and a vintage Nimue Smit. The Dutch model has worked in the past with Prada, Burberry and TOpshop, and her entries into the publication world have been met with much success. Here Smit has done it again, this time with a retro 1960s vibe.

The floral skirts and horn rimmed glasses showcased here all evoke images of times past. Smit's funky blown out do further echoes 60s looks, most often seen in mod snapshots of fashionable go go girls. British photographer Matt Irwin orchestrated this Vogue Russia editorial, and given his successes with Esquire UK, Muse Magazine and GQ, it is no wonder that he pulled off the old school theme with a new school appeal.

Highly Saturated Images
Highly saturated images in fashion editorials evoke a sense of nostalgia and vintage aesthetics.
Retro 1960s Vibe
The revival of 1960s fashion trends provides an opportunity for businesses to capitalize on nostalgic and playful aesthetics.
Mod Snapshots
The return of mod snapshots in fashion photography creates a demand for bold, graphic and geometric designs.

Sectors Adopting This

Fashion Photography
The fashion photography industry can leverage highly saturated images to create visually striking editorials.
Fashion Retail
Brands in the fashion retail industry can tap into the retro 1960s vibe trend to design and produce clothing pieces with a playful and vintage aesthetic.
Graphic Design
Graphic design companies can cater to the demand for mod snapshots by creating bold and geometric designs for various purposes such as prints, packaging, and branding.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 96%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X