As striking as any of the other photoshoots inspired by mermaids has been, the Haute Living 'Le Petite Sirene' editorial has a softness about it that is more romantic than mythical. The frothy surf of the sea combined with the wispy clouds in the sky lend the perfect backdrop for the pale blues, greens and golds of the fashion being showcased.
The Haute Living Le Petite Sirene editorial was captured by New York- and Copenhagen-based photographer Danny Christensen. Shot on location at Rockaway Beach, model Elena Potapova could very well be mistaken for a real-life mermaid. Her platinum blonde locks, which were styled by Bok-Hee, trail down the shimmering gowns while her pale face almost glows in the sun, which she appears to haven't seen in some time.
What Makes This Trend Stand Out
- Romantic Mermaid Fashion
- Fashion shoots are showcasing more romantic and whimsical takes on mermaid-inspired designs.
- Soft Pastel Color Schemes
- Soft pastels in blues, greens, and golds are being used in both fashion and photography to convey a dreamy and ethereal mood.
- Natural Location Shoots
- Photographers are taking advantage of natural settings like beaches and forests to create a more authentic and organic feel in fashion shoots.
Sectors Adopting This
- Fashion and Apparel
- Fashion designers and clothing retailers might consider incorporating soft pastel colors and dreamy mermaid-inspired designs into their collections.
- Photography and Visual Arts
- Photographers and visual artists might explore using natural settings like beaches and forests to create more romantic and whimsical photography.
- Beauty and Haircare
- Hair stylists and beauty brands can be inspired by the platinum blonde locks seen in the Haute Living editorial, and create unique haircare products and styles to mimic mermaid-inspired beauty trends.
