Fiercely Feminine Floral Fashions

The Preen 2013 Resort Collection is Vibrant and Flirty

The Preen 2013 Resort Collection features bold pops of color and standout floral prints that virtually scream at onlookers to bask in the wearer's feminine wiles.

Designed by the talented European design duo of Justin Thornton and Thea Bregazzi, the entire collection is ultra-feminine from its blossoming, herbaceous-printed maxis to its girly, dual-printed jacquard dresses.

Each piece is structured to highlight the curvaceous nature of the female form and even the menswear-inspired, color-blocked suits are designed to hug the body in a completely ladylike manner.

Inspired by the work of artist Jeff Koons, the abstract prints and eye-catching sparkle of the garments literally turn the woman's wardrobe into a piece of walking art.

Staying true to the theme of resort wear, the collection offers ready-to-wear pieces that are comfortable without sacrificing the element of eye-catching style.

Bold Floral Prints
Opportunity for designers to incorporate vibrant and standout floral prints in their collections.
Fierce Femininity
Potential for businesses to explore ultra-feminine designs that highlight the curvaceous nature of the female form.
Comfortable Resort Wear
Possibility for fashion brands to create ready-to-wear pieces that are comfortable without sacrificing style.

Industries Being Reshaped

Fashion
Fashion brands can incorporate these trends into their collections to appeal to customers who appreciate bold and feminine designs.
Textile Printing
Opportunity for textile printing companies to invest in printing technologies that can produce vibrant colors and standout floral prints.
Resort Wear
Potential for businesses to explore the comfortable resort wear market and offer clothing that is both stylish and comfortable.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 26%
Freshness 8%

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