The Barack Obama 'Boyfriend' cover may be the first sure sign that popular culture is moving past Carly Rae Jepsen's 'Call Me Maybe.'
Hilarious and predictably unmusical, this is one of a few covers by Obama created by seaming together several clips of the President's official and often serious speeches. Though slightly shorter than one might expect, audiences can be impressed by the sheer amount of effort that must have gone into creating this clip. Despite the fact that Obama doesn't willingly take part in these covers, there's something irresistible about watching a typically formal figure take part in a pop culture parody.
Featuring the minimalist background beat of the original song, this cover is highly recognizable despite the lack of melody in Obama's stitched-together speaking voice.
What Makes This Trend Stand Out
- Political Parody
- The trend of political parody videos on social media presents an opportunity for marketers to create humorous content featuring public figures.
- User-generated Content
- Increased interest in user-generated content presents opportunities for brands to tap into viral trends and produce content that resonates with their audience.
- Meme Culture
- The rise of meme culture creates opportunities for brands to use humorous internet memes in their social media marketing to engage with younger audiences.
Sectors Adopting This
- Entertainment
- The entertainment industry can take advantage of political parody videos to create and promote content that resonates with audiences on social media platforms.
- Social Media
- The growing trend of user-generated content creates opportunities for social media platforms to feature this type of content and monetize their platforms.
- Marketing
- The increasing popularity of meme culture presents opportunities for marketing agencies to create and promote marketing campaigns featuring internet memes.
