'Decadent Decay' is a recent series from the New York City-based photography duo, Formento & Formento. The photography depicts a man and two women, one blonde and one brunette, all attired in 1940s clothing dashing about an old, dilapidated building. Cleverly, each frame is shot in such a way as to hide contemporary buildings and objects, thereby adding to the retro feel of the series. As one moves through the frames, they'll notice that the man originally with the brunette woman becomes seduced by the blonde woman and abandons the former.
Most of the clothing for this shoot was provided by Domenico Vacca, while the fur and bags were courtesy of Alexandros and Maison Lautrec, respectively. Makeup was done by Julio Sandino. Styling the models hair was Shingo Shibata. Candice H Nelson worked as Formento and Formento's styling assistant. Of course, for a photoshoot this elaborate, credit must be given to its creative director, Richeille Formento.
What's Driving This Trend
- Retro Fashion Photography
- There is an opportunity for fashion brands to capitalize on nostalgia and vintage themes in marketing and advertising.
- Storytelling Photography
- As photography becomes increasingly popular, photographers can differentiate themselves by telling compelling stories through their work.
- Escape Room-inspired Sets
- The popularity of escape rooms can translate to photo and video sets that immerse viewers in a story and engage their senses.
Who This Affects Most
- Fashion
- Fashion brands can collaborate with photographers to create unique campaigns that evoke nostalgia and vintage themes.
- Photography
- Photographers can explore new ways to tell stories and create immersive experiences for their clients and viewers.
- Marketing and Advertising
- Brands can use storytelling photography and immersive sets to captivate audiences and create memorable experiences.
