Space-Hacking Eaters

The Oatmeal Studio IkHa Restaurant is Customized by Diners

If you prefer to be interactive with your food, the Oatmeal Studio IkHa Restaurant is designed with a one-of-a-kind experience in mind. 'IKEA hacking' has grown in popularity with global recessions and creative budgeting on the rise.

The folks at Oatmeal Studio wanted to take this money-hacking concept to its limits by designing a restaurant that is created by the customers. Using cookie-cutter furnishings from the Swedish retail giant, the firm implemented a space that is playful and cost-effective. Shelves become partition walls and act as rows for diners to weave and travel through. Quirky additions like the make-your-own-placement station encourage patrons to customize their spaces to suit their style.

The Oatmeal Studio IkHa Restaurant can be assembled and disassembled in a matter of hours, allowing the space to serve multiple purposes.

Interactive Dining
The trend of interactive dining is on the rise as more and more consumers crave unique dining experiences that engage all of their senses.
DIY Interiors
The trend of do-it-yourself (DIY) interiors is growing in popularity, as people look for cost-effective ways to renovate their homes and businesses.
Flexible Spaces
The trend of flexible spaces is gaining popularity, as businesses and individuals look for spaces that can be easily reconfigured to meet their changing needs.

Who This Affects Most

Restaurant Industry
The restaurant industry has an opportunity to capitalize on the trend of interactive dining by providing customers with unique, customizable experiences.
DIY Industry
The DIY industry can provide customers with the tools and resources they need to create their own custom furniture and home decor items.
Interior Design Industry
The interior design industry can offer design services that cater to the trend of flexible spaces, helping customers create spaces that can be easily reconfigured to meet their changing needs.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 48%
Freshness 8%

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