Structured Summer Fashion

The Photoshoot by Horst Diekgerdes for InStyle US Stars Eva Amurri

Eva Amurri Martino may be famous for being the daughter of Susan Sarandon, but she is making her own way as the photoshoot by Horst Diekgerdes for InStyle US shows. Proving herself as a stunning model in addition to a burgeoning acting career, she rocks some retro-inspired structured outfits in the editorial. Although they may seem like a strange wardrobe to be rocking at the famous Muscle Beach in Venice, California, the looks stand out all the more for it.

Part of the magazine's latest issue, the editorial by Horst Diekgerdes for InStyle US was styled by Samira Nasr. From tailored skirt suits to leather tops and electric blue pants, it is almost as if Martino has taken a much-needed break from work. Her flaring topknot and understated makeup finish the looks.

Retro-inspired Fashion
Opportunity for designers to create structured outfits with a vintage twist, appealing to consumers looking for unique and standout pieces.
Model-turned-actress
Potential for fashion brands to collaborate with multitalented individuals like Eva Amurri Martino who can bring exposure to their designs through both modeling and acting.
Beachside Fashion
Space for beachwear brands to explore unconventional locations like Muscle Beach in Venice, California, and introduce distinctive beachwear options that stand out against traditional choices.

Industries Being Reshaped

Fashion Design
Fashion designers can embrace retro aesthetics and experiment with structured outfits, creating disruptive fashion choices that capture consumer attention.
Entertainment
Collaborations between fashion brands and multitalented individuals like actors-turned-models can bring about disruptive innovations in the entertainment industry, merging fashion and film.
Beachwear
Beachwear companies can create unconventional and eye-catching designs for unconventional locations, opening up new avenues of disruptive innovation in the beach fashion industry.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 41%
Freshness 8%

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