The Dior Golden Jungle Fall 2012 ad campaign is appropriately exotic and animalistic. As the name of the cosmetic line suggests, it is inspired by the wildlife found in the outlandish wilderness ruled by cheetahs, tigers and more. Although each image has a retro feel, the looks are undeniably modern.
Shot by iconic American photographer Steven Meisel, the Dior Golden Jungle Fall 2012 ad campaign stars an alluring Daria Strokous. The Russian model was styled by Carine Roitfield, who complemented the safari-like looks and earthy tones with animal-print accessories and furs as well as golden jewelry. The metallic eyeshadows, dark nails and ash rose lips are beautifully complemented while standing out on their own in the campaign.
Key Themes Behind This Trend
- Exotic Cosmetic Campaigns
- The Dior Golden Jungle Fall 2012 ad campaign showcases the disruptive innovation opportunity of using exotic animal-inspired themes in cosmetics advertising.
- Retro-meets-modern Aesthetic
- The Dior Golden Jungle Fall 2012 ad campaign demonstrates the disruptive innovation opportunity of combining retro styling with a modern touch in cosmetic advertisements.
- Animal-print Accessories in Cosmetics
- The Dior Golden Jungle Fall 2012 ad campaign highlights the disruptive innovation opportunity of incorporating animal-print accessories into cosmetic products and promotions.
Where This Applies
- Cosmetics
- The Dior Golden Jungle Fall 2012 ad campaign presents a disruptive innovation opportunity within the cosmetics industry by showcasing unique animalistic themes and designs.
- Fashion
- The Dior Golden Jungle Fall 2012 ad campaign offers a disruptive innovation opportunity within the fashion industry by combining safari-inspired looks with luxurious styling.
- Advertising
- The Dior Golden Jungle Fall 2012 ad campaign exemplifies a disruptive innovation opportunity in the advertising industry by using unconventional animal-inspired concepts to promote cosmetic products.
