A few years ago, 'Pillamina' was created to combat negative views of birth control and raise awareness for Planned Parenthood's cause. Now, the Pillamina Planned Parenthood costume has returned to trail Republican Presidential candidate Mitt Romney through his remaining campaigns in swing-states.
Romney, an outspoken anti-Planned Parenthood politician is getting this as a result of not only his views on contraception, but also because of his revoked support of Planned Parenthood's funding. The giant birth-control pill pack costume is quite the attention-grabber.
As part of the original campaign for Pillamina, Planned Parenthood released spoof videos of Pillamina as Serena Van Der Woodsen from Gossip Girl in a Gossip Girl-themed commercial. Not only raising awareness, the video also aims for a specific demographic, young women, that will be most affected by ongoing legislative contraception battles.
Why This Trend Is Growing
- Birth Control Advocacy
- There is a growing trend of using creative and attention-grabbing costumes and campaigns to raise awareness for birth control and combat negative views.
- Political Activism
- Political campaigns are increasingly targeting specific demographics through parody videos and attention-grabbing costumes to highlight politicians' views on contraception.
- Legislative Contraception Battles
- The ongoing legislative battles surrounding contraception are fueling the need for innovative campaigns and costumes to raise awareness and mobilize support.
Industries Being Reshaped
- Nonprofit Organizations
- Nonprofit organizations like Planned Parenthood are utilizing creative campaigns and costumes to advocate for birth control and engage donors and supporters.
- Political Campaigns
- Political campaigns are leveraging attention-grabbing costumes and parody videos to target specific demographics and mobilize support for or against politicians' views on contraception.
- Women's Health
- The women's health industry can benefit from disruptive innovation opportunities that use innovative campaigns and attention-grabbing costumes to shift public opinion and change legislation surrounding contraception.
