Everyone is suffering from Olympic fever, but if that means photoshoots like the ELLE Vietnam July 2012 editorial, hopefully a cure never comes. The swimwear showcased may not be that appropriate for an Olympic competition, but it will certainly attract another type of audience if this biggest of sporting events needed to worry about ratings.
The ELLE Vietnam July 2012 editorial was shot by photographer Stockton Johnson. Model Regina Feoktistova was styled by Anna Katsanis in swimsuits that are at once sporty and seductive. Embellished with stylish swim caps, fanny packs and kneepads, the looks are quite eclectic. The wardrobe is comprised of designs from the likes of Michael Kors, Karla Colletto, Gucci, Puma, Adidas by Stella McCartney, Mara Hoffman and Tommy Hilfiger. Hairstylist Yoichi Tomizawa and makeup artist Nam Vo finished the looks.
Key Themes Behind This Trend
- Sporty Swimwear
- There is an opportunity for disruption in the swimwear industry by creating sporty and stylish designs that can appeal to a wider audience beyond traditional swimwear.
- Athletic Accessories
- There is a trend towards adding fashionable athletic accessories such as swim caps and knee pads to athletic wear apparel.
- Eclectic Mix
- There is a growing trend in fashion towards mixing and matching sports and streetwear, creating an opportunity for disruption in athletic wear and fashion industries by bridging the gap between the two.
Where This Applies
- Fashion Industry
- The fashion industry may take advantage of the trend towards sportswear-inspired designs, incorporating athletic wear in a mix and match of different styles.
- Athletic Apparel Industry
- The athletic wear industry can incorporate fashionable accessories to enhance the functional and aesthetic value of apparel.
- Swimwear Industry
- The swimwear industry can respond to the trend of mixing sports and streetwear fashion by creating stylish sporty looks that cater to both the fashion-conscious and athletic consumers.
