San Francisco's subway system, BART, has just received a facelift with amazing illustrations entitled 'Literary Journeys' by Owen Smith.
Riding the subway can sometimes get awkward when the person sitting in front of you is playing the eye-catch game; it can also be a sad ride when you're repeatedly reading the billboards advertising the job career that reads 'Waiting for You!'
Literary Journey is a series of illustrations that will soon be plastered all over the BART system. The series offers depictions of riders reading famous books, immersed inside the world of the story they're reading. Some of Smith's illustrations include The Maltese Falcon by Dashiell Hammett, the Joy Luck Club by Amy Tan and The Call of the Wind by Jack London. Literary Journeys by Owen Smith offers compelling illustrations that influence riders to read quality novels.
Key Themes Behind This Trend
- Illustrated Subway Advertising
- The use of illustrations in subway advertising can create a more engaging and visually appealing experience for commuters.
- Storytelling in Public Spaces
- Bringing storytelling into public spaces, such as subway stations, can captivate and inspire people in their everyday lives.
- Promoting Reading Culture
- Utilizing creative illustrations to promote reading can encourage commuters to explore literature and enhance their reading habits.
Where This Applies
- Advertising and Marketing
- Integrating illustrated storytelling into advertising campaigns can revolutionize the way brands connect with consumers.
- Public Transportation
- Adopting creative initiatives, like incorporating literary-themed illustrations, can enhance the passenger experience and attract more riders.
- Education and Publishing
- Collaborating with public transportation systems to showcase book illustrations can drive interest in literature and boost book sales.
