This Miami Dolphins Cheerleaders Call Me Maybe video is more proof that Carly Jae Repsen's hit song is the ultimate jam of the summer.
With seemingly no end to the Call Me Maybe craze, finally there is a high profile cover of the song by some leading ladies. Enjoyed all too much by guys (see Abercrombie and Fitch cover as well as the Harvard men's baseball team cover), the beats are complemented by bikini-clad dancers as they shimmy it out on the beaches of the beautiful Dominican Republic.
Do not be alarmed, the squad did not fly out there just to shoot the video (the Call Me bug is not that severe), as they were shooting their 2013 swimsuit calendar!
Key Themes Behind This Trend
- Popular Pop Song Covers
- The increasing trend of creating high-profile covers of hit pop songs offers opportunities for new and disrupting approaches in the music industry.
- Bikini-clad Promotions
- The rise of bikini-clad marketing offers new and disrupting approaches in advertising for clothing brands and vacation destinations.
- Viral Videos
- The viral nature of pop song covers creates opportunities for innovative digital marketing strategies related to social media, video streaming, and influencer marketing.
Where This Applies
- Entertainment
- The entertainment industry can leverage the trend of pop song covers to explore new sources of revenue and promotion for artists or performance teams.
- Fashion and Apparel
- Clothing brands can leverage the popularity of bikini-clad promotional tactics to drive sales and increase brand awareness.
- Travel and Tourism
- Increasing the use of bikini-clad promotions can tap into a more relaxed style of vacationing and appeal to younger generations of travelers.
