Oh, how wonderful it would be to sit alongside Alex Chung in this Me & City Spring Summer 2012 campaign! The British beauty is surrounded by a gorgeous expanse of blue, as she poses pool- and ocean-side for photographer Kai Z Feng in promotion of the clothing brand's latest spring and summer styles.
The set for the shoot was a private house situated at the top of a cliff, which provided the perfect backdrop for Me & City's warm-weather offerings, including nautical-inspired separates like a navy striped tank and blue shorts, chic color-blocked frocks and polished, classic accessories. The campaign also featured menswear, which ranged from simple black tees to classic white Bermuda shorts and the must-have summertime blazer.
Check out the behind-the-scenes video for the Me & City Spring Summer 2012 campaign shoot here.
What Makes This Trend Stand Out
- Influencer Marketing
- Opportunity for clothing brands to collaborate with popular influences like Alexa Chung to promote their products.
- Nautical-inspired Fashion
- Potential for fashion brands to capitalize on the trend of nautical-inspired clothing, featuring navy stripes and blue hues.
- Men's Summer Fashion
- Opportunity for clothing brands to showcase stylish and versatile summer fashion options for men.
Sectors Adopting This
- Fashion
- Opportunity for fashion industry to incorporate influencer marketing and nautical-inspired fashion into their brand strategies.
- Marketing and Advertising
- Opportunity for marketing agencies to develop influencer marketing campaigns for clothing brands.
- Retail
- Opportunity for retailers to stock nautical-inspired clothing and summer fashion options for both men and women.
