American Pride Week is just around the corner and the Nike 2012 Pride Pack collection has started to hit the market just in time to celebrate the nation's biggest LGBT event. This year is falls between June 17th and the 24th. Available in three different designs, each shoe is specific to a particular city. The first one released is geared towards Portland. Made out of premium materials, it features a rainbow-colored sole. Overall, the design is simple with a touch of flair.
The other two cities involved in the Nike 2012 Pride Pack collection are New York and San Francisco. These three cities were chosen because of their recent achievements for their LGBT communities. The shoes will come with a matching hat and t-shirt.
What's Driving This Trend
- Lgbt-celebrating Sneakers
- Opportunity for brands to create inclusive and celebratory products for the LGBT community.
- Pride Pack Collections
- Potential for brands to release limited edition collections that celebrate specific cities and their achievements for the LGBT community.
- Premium Materials and Design
- Demand for high-quality materials and unique designs in sneakers that support and represent the LGBT community.
Who This Affects Most
- Fashion and Apparel
- Fashion brands can explore ways to create inclusive and pride-themed collections, targeting the LGBT community.
- Sporting Goods
- Sports brands have the opportunity to release limited edition sneakers that celebrate the achievements of specific cities' LGBT communities.
- Event Merchandise
- Opportunity to create merchandise such as hats and t-shirts that align with and support LGBT events and celebrations.
