Created by Red Bee Media for BBC, the Wimbledon 2012 Promo Trailer is the first trailer promoting BBC's coverage of the tennis event, and it definitely captures attention. Shown are Wimbledon's top female and male tennis players with type overlaid on their bodies as they play the "key shots that they're known for," describes Red Bee Media, whose aim was to show what sets each player apart from the rest. The type showcases each player's characteristics in an interesting way -- for example, words on Serena Williams' body include 'Strong,' 'Powerful' and 'Control the Rally.'
The Wimbledon 2012 Promo Trailer, which also features design work by Mainframe, a motion graphics studio, emphasizes at the end that only one word truly matters in the game: 'Champion.'
Key Themes Behind This Trend
- Typography in Advertising
- Exploring the use of typography in advertising campaigns presents opportunities to creatively showcase individual characteristics or brand attributes.
- Personalization Through Design
- Leveraging design techniques to personalize content or products allows for unique and engaging experiences that resonate with consumers.
- Visual Storytelling in Sports
- Utilizing visual elements, such as typography, to tell compelling stories within the sports industry can captivate audiences and enhance engagement.
Where This Applies
- Advertising
- Incorporating typography in advertising campaigns can disrupt traditional approaches and create visually striking experiences that resonate with consumers.
- Design
- Applying personalized design techniques to various industries, such as fashion or interior design, can provide innovative solutions and enhance customer satisfaction.
- Sports Broadcasting
- Integrating visual storytelling techniques, like typography overlays, in sports broadcasts can add depth and intrigue to viewer experiences, revolutionizing the way sports content is presented.
