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Budding Skincare Branding

Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil

— June 20, 2012 — Fashion
It's much more fun when a product is expressed beyond the label on the bottle. Such is the case in Bebe de Foret packaging with its lovely lush details that reference the contents' key features.

The Yuhan-Kimberly creative team is responsible for this adorably organic aesthetic, intended to celebrate the French plant bud ingredients found in these Green Finger specialty lotions and body washes. To do this, the designers of Bebe de Foret packaging capped the soft beige bottles with swirled brown soil-like lids and little germinating leaves that suggest the development of seedlings. On the two tall bottles this foliage becomes the pump dispensers, while on the short pot of baby cream its sprout can aid with the unscrewing of the top.
Trend Themes
1. Organic Packaging Design - The Bebe de Foret packaging demonstrates the growing trend of incorporating organic and nature-inspired elements into product packaging.
2. Eco-friendly Beauty Products - The Green Finger specialty lotions and body washes showcased in Bebe de Foret packaging align with the increasing consumer demand for sustainable and eco-friendly beauty products.
3. Interactive Product Packaging - The use of germinating leaves as pump dispensers and sprouts to aid with unscrewing the top on the Bebe de Foret baby cream pot exemplifies the trend of interactive and engaging product packaging.
Industry Implications
1. Skincare and Beauty - The Bebe de Foret packaging and Green Finger products belong to the skincare and beauty industry, which can explore innovative packaging design to attract environmentally-conscious consumers.
2. Eco-packaging - The use of organic elements in packaging, as seen in Bebe de Foret, offers disruptive innovation opportunities within the eco-packaging industry.
3. Product Design - The incorporation of interactive and functional features in product packaging, as demonstrated by Bebe de Foret, presents disruptive innovation opportunities for companies in the product design industry.
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