Set to start selling in June, the Ruffian & MAC nails offer buyers a press-on style with tons of attitude.
Sharply cut, much like a claw, these nails are daring and very provocative. Sure to stand out no matter where they’re worn, wearers will get more than a few double takes when sporting this frisky look. Inspired by celebrities like Lana Del Ray, who have worn the claw-like look, this is an animal-inspired style more concerned with appearance than functionality. The collaboration between high-profile cosmetic companies and fashion labels seems to be a natural mix, and it’s unsurprising that the results are so cutting-edge.
Daring, bold and bright, these press-on talons are an easy way to integrate edginess into one’s look.
What's Driving This Trend
- Claw-inspired Designer Manicures
- Opportunity for beauty brands to tap into the trend of bold and daring nail designs, creating unique and edgy press-on nails.
- Press-on Nails
- Potential for innovative nail care companies to develop easy-to-use, high-quality press-on nails that offer a range of bold and provocative designs.
- Collaborations Between Cosmetics and Fashion Labels
- Disruptive innovation potential for high-profile cosmetic companies and fashion labels to collaborate and create cutting-edge and trend-setting beauty products.
Who This Affects Most
- Beauty
- Opportunity for the beauty industry to embrace and capitalize on the trend of bold, claw-inspired designer manicures.
- Nail Care
- Potential for the nail care industry to develop and market high-quality, easy-to-use press-on nails with daring and provocative designs.
- Fashion
- Disruptive innovation opportunity for the fashion industry to collaborate with cosmetic companies to create cutting-edge beauty products, such as designer press-on nails.
