Makeup-Inspired Tress Streakers

The 'Sultra' Color Hair Mascara Offers Temporary Boldness

Sure to tempt some daring but reluctant fashionistas, the 'Sultra' Color Hair Mascara is a throwback product which has greatly improved over time.

Inspired by similar products of years past, this item allows users to integrate some temporary kick into their hairstyles. Much-improved from its glory days, this product has been updated to be more user-friendly and modern. Perfectly timed with the ongoing trend of rainbow-colored tresses, this is sure to sell well in Sephora stores. Putting hair coloring back in the hands of consumers and allowing for non-permanent results, this is a fabulous way in which buyers can try out the dip-dye style.

Affordable, non-committal and DIY, this is a product bound to catch the eye of trendsetters who want to try on a new look.

Temporary Hair Color
The trend of temporary hair color products like 'Sultra' Color Hair Mascara allows users to experiment with bold colors without the commitment.
DIY Beauty
The rise of DIY beauty products like 'Sultra' Color Hair Mascara offers an opportunity for consumers to take control of their beauty routine and save money.
Throwback Products
Revamping and modernizing throwback products like 'Sultra' Color Hair Mascara taps into nostalgia while offering a new spin on an old favorite.

Industries Being Reshaped

Beauty
Beauty companies can capitalize on the trend of temporary hair color products and DIY beauty products by creating their own lines of affordable and user-friendly products.
Retail
Retailers like Sephora can benefit from offering a wide range of temporary hair color products like 'Sultra' Color Hair Mascara to cater to the trend of non-permanent hair coloring.
Fashion
Fashion brands can collaborate with beauty companies to offer temporary hair color products as an accessory to their clothing lines, capitalizing on the trend of bold and colorful hairstyles.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 81%
Freshness 8%

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