The A Magazine April/May 2012 photoshoot featuring Lithuanian model Giedre Dukauskaite brandishes an assortment of rocker-chic looks. Dukauskaite has quickly become a go-to name in the fashion scene, in part due to her association with the New York Model Management team.
This unruly and highly provocative A Magazine editorial was taken by photographer Jimmy Backius. Backius' selection of saturated imagery added to the rebellious rocker feel, as did the host of tight, revealing body suits, many of which showcase thin straps, mesmerizing patterns and cut-out designs. A selection of spiky heels and sparkly pieces, inclusive of a formal tailored jacket, added the very glitz and glamor that took this Backius production to the next level.
What's Driving This Trend
- Rocker-chic Fashion
- Fashion brands that create collections centered around rocker-chic looks with unique, provocative elements present disruptive innovation opportunities in the fashion industry.
- Provocative Photography
- Incorporating provocative and edgy imagery in photoshoots for fashion brands and editorials allows for disruptive innovation in the field of fashion photography.
- Modeling Talent Management
- Innovative practices in talent management by modeling agencies, such as developing go-to models in the fashion scene like Giedre Dukauskaite, present opportunities for disruptive innovation in the modeling industry.
Who This Affects Most
- Fashion
- The fashion industry has opportunities for disruptive innovation with brands that create provocative, rocker-chic collections with unique elements.
- Fashion Photography
- Innovative practices in incorporating edgy and provocative imagery in fashion editorials and photoshoots present disruptive innovation opportunities in the field of fashion photography.
- Modeling Talent Management
- The modeling industry has opportunities for disruptive innovation with innovative practices in talent management by agencies, such as developing go-to models in the fashion scene like Giedre Dukauskaite.
