Specializing in female accessories, Priya is a fashion brand that helps provide jobs for victims of rape, abuse and forced prostitution in India.
Founded by Joy Kennedy, the young designer was moved while on a trip to Kolkata by the abundance of local businesses that were helping to rehabilitate woman who were once victims of various sex crimes including kidnap and rape. Priya is a woman's accessories brand made by women who have been rescued from a life of forced prostitution. The company's partner facilities provide safe working environments, provide new business skills and even healthcare.
According to the company's website, "Priya believes in giving women back their dignity to break the cycle of exploitation and provide the hope of a new life."
Contact Information
Priya website
Key Themes Behind This Trend
- Female Empowerment Accessories
- Creating accessories that empower and provide economic opportunities for women who have experienced sex crimes.
- Rescued Women as Entrepreneurs
- Supporting the rehabilitation and entrepreneurship of women who have been victims of sex crimes by providing them with business skills and safe working environments.
- Socially Responsible Fashion
- Developing fashion brands that prioritize ethical production and social impact, such as supporting victims of sex crimes through employment and empowerment.
Where This Applies
- Fashion and Accessories
- The fashion industry can explore opportunities to create products and brands that uplift and empower the lives of women who have experienced sex crimes.
- Social Impact and Rehabilitation
- Organizations focused on social impact can support and collaborate with brands like Priya to provide holistic rehabilitation and economic opportunities for survivors of sex crimes.
- Women's Empowerment
- Platforms and initiatives that champion women's empowerment can partner with and amplify the work of brands like Priya to create lasting impact and change.
