Stylishly Impersonating Photoshoots

The 25 Magazine Issue 1 Editorial Stars Carmen Kass

Model Carmen Kass shows off her acting chops in the 25 Magazine Issue 1 editorial. In actuality, she channels more of an impersonator than actor. Donning a slew of transformative looks, she is everything from a sexy bombshell to masculine mystique. A fun piece for the inaugural edition of the publication created by supermodel Anja Rubik, it, as is all the other features, was shot by a woman photographer. This time around, Yelena Yemchuk.

Styled by Keegan Singh, the 25 Magazine Issue 1 editorial features a rather simple couture wardrobe that is given more character thanks to the hair and makeup. The blonde Estonian beauty is clad in designs from such labels as Balmain, Givenchy and more.

Model Impersonation
Opportunities in creating a model impersonation service for different photo shoots
Female Photographers
The need for more female photographers and innovators in the photography industry
Transformative Fashion
Exploring the idea of transformative fashion in other industries like makeup and hair design, as seen in the 25 Magazine Issue 1 editorial

Who This Affects Most

Fashion
Innovative fashion industry opportunities for implementing transformative fashion
Photography
Innovative opportunities for businesses to create more female photographers in the industry
Beauty
Opportunities for disruptive innovation in the makeup and hair industry to create transformative beauty looks
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 58%
Freshness 8%

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