The Bionda Castana Fall 2012 ad campaign features much darker, more mysterious images than its previous campaign. Whereas the Spring 2012 print ads were filled with bright pastels and demure poses, this one is all about black and blood red hues as well as sexier, edgier stances. Considering that the two season are radically different when it comes to clothing, this doesn't come as a surprise.
Inspired by film noir, the Bionda Castana Fall 2012 collection and campaign was shot by United Kingdom-based photographer Aaron Tilley. The gorgeous gams were styled by Julia Brenard. She complemented the spotlit shoes and handbags with lingerie and form-fitting skirts. Effortlessly seductive, Bionda Castana Fall 2012's python, velvet, suede, pony skin and nappa styles draw on the understated sensuality of forties and fifties films.
What Makes This Trend Stand Out
- Film Noir Fashion
- Incorporate the mood and style of classic film noir into modern fashion.
- Sensual Footwear
- Design footwear that exudes understated sensuality.
- Mysterious Advertising
- Create ad campaigns that use darker and more mysterious imagery.
Sectors Adopting This
- Fashion
- Introduce film noir-inspired clothing and accessories to the fashion industry.
- Footwear
- Design footwear that utilizes python, velvet, suede, pony skin, and nappa materials, and emphasises an understated sensuality.
- Advertising
- Create campaigns for products like shoes and handbags that incorporate elements of classic film noir and exude undestated sensuality.
