The Schon Magazine 'Champion Maneuvers' editorial is impressively executed. At first glance, it wouldn't be surprising if people mistook the actions in the photoshoot as real. Although, the models starring in it are far from the superheros that they appear to be fashionably portraying. It soon becomes clear that they are not even attached to harnesses. Instead, they have been artfully arranged on the ground.
Lensed by London-based photographer Madame Peripetie for the publication's 17th issue, the Schon Magazine Champion Maneuvers editorial happens to be one of her least eccentric photoshoots. Although still abstract, it has a more tangible theme that creatively ties in with the UK's obsession with the upcoming 2012 Summer Olympics to be held in London.
Why This Trend Is Growing
- Faux-fighting Fashion
- Opportunity for fashion brands to create playful, action-inspired pieces for consumers who want to make a statement.
- Illusionary Advertising
- Brands can take inspiration from the editorial to create illusions that capture consumers' attention and drive engagement with the product.
- Athletic Artistry
- The intersection of sports and art is an untapped arena for creatives to showcase impressive feats without the limitations of technology or physics.
Industries Being Reshaped
- Fashion
- Faux-fighting fashion and illusionary advertising both offer opportunities for fashion brands to tap into consumer interests and drive sales.
- Marketing and Advertising
- The editorial's visual effects offer inspiration for marketing and advertising campaigns to create engaging and memorable content that stands out.
- Art
- Athletic artistry provides new avenues for artists to explore the relationship between the body and physical movement through various mediums.
