The Toyota Camatte is a new concept car designed to appeal to extremely young drivers. The Camatte debuted at the 2012 Tokyo Toy Show, and is highlighted by its abstract body and student driver-esque control scheme.
The Toyota Camatte measures a compact eight feet and stands a mere four feet tall. Almost everything on the Camatte can be swapped out, including the body panels, roof, doors, lights tires and rear seats. The interior has a one by two layout, with a child sitting in the driver's seat. The child doesn't have total control over the vehicle; an adult in the backseat is able to control steering and braking. The Toyota Camatte is still just a concept, but it could be a look of sorts into Toyota's future plans.
What's Driving This Trend
- Childlike Cars
- Concept cars designed to appeal to extremely young drivers, incorporating elements of fun and playfulness.
- Customizable Cars
- Cars that have interchangeable elements such as body panels, roofs, doors, lights, tires, and seats, allowing for personalization.
- Assisted Driving
- Cars with adult controls that enable safe driving with a student driver-esque control scheme.
Who This Affects Most
- Automotive
- The automotive industry has an opportunity to create cars that appeal to younger demographics by incorporating playful and customizable features.
- Toy
- There's potential for the toy industry to develop innovative toys that allow children to play at driving and learn about cars.
- Education
- Educational organizations can incorporate assisted driving features in vehicles for young teenagers learning to drive, instilling a culture of safety.
