David Harkins and Miles Better star in the edgy 'Bedwin & The Heartbreakers' editorial featured in the Summer 2012 issue of i-D magazine. The dapper duo stay young at heart, pulling off youthful casuals and daring streetwear staples.
Bearded and distinguished, David and Miles prove that true style gets better with age. From their badass body art to an abundance of facial scruff, the models are dressed in a slew of hipster-approved menswear looks styled by the publication's fashion editor.
Photographer Laurence Ellis captures the 'Bedwin & The Heartbreakers' i-D magazine editorial that stars David Harkins and Miles Better. This alluring fashion spread features a mix of sharp monochromatic and color-enriched images that stray far from the traditional, exuding an effortlessly cool aesthetic.
Why This Trend Is Growing
- Aging Hipsters
- Disruptive innovation opportunity: Develop clothing lines and advertising campaigns that cater to older adults who still embrace edgy youth culture.
- Hipster Fashion
- Disruptive innovation opportunity: Introduce new fashion concepts that combine classic styles and distinct retro looks.
- Men's Fashion Editorials
- Disruptive innovation opportunity: Create new editorial concepts in men’s fashion genre that incorporate diverse body types and age ranges.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Expand into the older adult demographic and offer clothing lines and advertising campaigns that cater to aging hipsters.
- Media and Publishing
- Disruptive innovation opportunity: Expand editorial themes in men's fashion to include a wider age range of customers.
- Photography
- Disruptive innovation opportunity: Incorporate diverse body types and age ranges into fashion shoots to expand the target market.
