The consumer will rarely be the recipient of extra goods unless he's buying into a company's clever economic scheme, but Baker's Dozen Eggs packaging appeals on a different level. The unusually-shaped carton of eggs has been reorganized and expanded to fit 13 shells instead of the usual 12.
The increase is a sweet idea that references the concept of a fixed quantity, one dozen, and the notion of a baker's dozen, which includes one more of such goods. The chicken's yield is a particularly relevant product, as it's one of the staple ingredients in any pastry chef's or cake maker's pantry.
To hold the eggs, Beach Packaging Design's Randy Ludacer established a hexagonal arrangement of the paper eggcups for a much more snug fit. (13aker's) Baker's Dozen Eggs packaging promises an extra shell in every box, seemingly in the bountiful spirit of the chef.
Why This Trend Is Growing
- Custom Packaging
- Opportunity to create unique and eye-catching packaging designs that stand out on store shelves.
- Product Expansion
- A rising trend of offering consumers bonus or extra products to add value and differentiate from competitors.
- Niche Market Targeting
- Targeting specific consumer groups, such as pastry chefs, with specialized packaging and bonus product offerings.
Industries Being Reshaped
- Food Packaging
- Opportunity to incorporate innovative and functional designs to enhance the consumer experience and differentiate brands.
- Bakery
- Bakeries can explore innovative product packaging and promotions to attract customers and increase sales.
- Confectionery
- Opportunity to offer bonus or extra products in confectionery packaging to create a unique selling proposition.
