People are always trying to come up with novel ways to make their videos go viral, and the ‘Hey Pass Me a Beer’ is no exception—though it is admittedly a pretty stuntin’ concept.
Two guys dressed in suits and aviators are totally stone-faced as they pass each other beers in unexpected ways. Using slingshots, skateboards and trampolines to their advantage, they chuck beer cans across a field, out of a window or bounce them with impeccable aim into each other’s waiting hands. What is especially hilarious is the casual ‘yeah-that’s-right’ look given when they crack open the brew upon each successful pass.
If this video were to go viral, it would serve as great inspiration for some safer-than-most at-home stunts—though any trick performed under the influence never seems to turn out well.
What's Driving This Trend
- Interactive Beer-drinking Experiences
- Creating interactive experiences around beer can go a long way in attracting millennials.
- Viral Marketing Stunts
- Creating stunts around products and services can create memorable experiences and gain brand awareness.
- Proprietary Beer Pass Formats
- Creating unique proprietary beer-passing formats can increase brand loyalty among beer enthusiasts.
Who This Affects Most
- Alcohol
- The alcohol industry can create more interactive experiences to attract younger demographics.
- Marketing
- Companies can create viral marketing campaigns to attract millennials.
- Food and Beverage
- Innovative beer-passing techniques can create a unique brand experience for beer enthusiasts.
