The images featured throughout the Fashion Magazine 'Grand Dame' editorial may seem jarring at first. That is because it shows off the fashion of today on a model of yesterday. Striking rather youthful poses, the legendary China Machado, who was once the muse of American photographer Richard Avedon as well as a house model for Dior and Givenchy, proves that she still has what it takes to be in front of the camera.
This time posing in front of New York-based photographer Moo King's lens, China Machado keeps up with the fast-paced industry despite being 82 years old. Outfitted by fashion editor George Antonopolous, she dons the designs of Oscar De La Renta, Salvatore Ferragamo, Blumarine, Christopher Kane, Prada, Cynthia Rowley, Proenza Schouler, Etro and Diane Von Furstenberg.
What Makes This Trend Stand Out
- Age-inclusive Modeling
- Opportunity for fashion brands to embrace and promote age diversity by featuring models of different generations.
- Retro Revival
- Potential for fashion designers to draw inspiration from past eras and incorporate vintage elements into modern designs.
- Iconic Muse Comebacks
- Space for fashion photographers to collaborate with legendary models and create captivating editorials that bridge the gap between past and present.
Sectors Adopting This
- Fashion Industry
- Disruptive innovation opportunity for fashion brands to challenge traditional beauty standards and showcase the beauty of diversity.
- Photography Industry
- Opportunity for photographers to explore unconventional collaborations with older models, resulting in unique and captivating visuals.
- Design Industry
- Potential for fashion designers to experiment with blending retro and contemporary styles, offering consumers a fresh and nostalgic fashion experience.
