Shot on the golden sands of Venice Beach in California, the Dylan George and Abbot + Main Fall 2012 ad campaigns will get people even more excited for the summer season. It isn't all about sexy swimwear and maxi dresses. This campaign shows that casual get togethers by the water might call for chic boho ensembles, which these two brands are more than happy to provide.
Both of the Dylan George and Abbot + Main Fall 2012 ad campaigns were lensed by Los Angeles- and New York City-based director and photographer Yu Tsai. It stars model-of-the-minute Kate Upton alongside American actor Kellan Lutz of 'Twilight' fame. Effortlessly styled, the fashionable ensembles have a youthful appeal that is perpetuated by the stars' nonchalant attitudes and carefree poses.
What's Driving This Trend
- Casual Chic Beachwear
- Opportunity for brands to innovate casual beachwear and provide stylish options beyond swimsuits and maxi dresses.
- Celebrity Ambassador Campaigns
- Brands can leverage popular celebrities to promote their products and appeal to their target audience.
- Youthful Boho Fashion
- Boho fashion can be reimagined to target a younger demographic and bring a fresh perspective to the trend.
Who This Affects Most
- Fashion and Apparel
- The fashion industry can benefit from creating new and innovative beachwear options.
- Advertising and Marketing
- Marketing campaigns featuring celebrity ambassadors can attract more customers and increase brand visibility.
- Photography and Film
- Photographers and filmmakers can explore incorporating their own style into fashion campaigns to create visually stunning content.
