The Cosmopolitan Australia 'I'll Take You There' editorial is nostalgic for a couple of reasons. First of all, the fashion it showcases is inspired by the '70s. Secondly, it revolves around a road trip theme, which is often more of a youthful pursuit that adults reminisce about fondly afterwards. With the sun setting on yet another day, the images have a orangey gold tinge that accentuates this act of remembrance.
Captured by Australian photographer Steven Chee, the Cosmopolitan Australia 'I'll Take You There' editorial is set to appear in the July 2012 issue of the magazine. It stars model Lise Olsen. The Norwegian beauty was styled by fashion editor Charlotte Stockdale, who selected flared denim, knitwear and lingerie bottoms for the retro wardrobe. The feathered hair and flawless makeup was done by beauty artist Aimie Fiebig.
Why This Trend Is Growing
- Nostalgic Fashion
- There is an opportunity for clothing brands to tap into the nostalgia trend by creating modern interpretations of 70s fashion.
- Road Trip Theme
- Businesses in the travel and hospitality industry can capitalize on the road trip theme by offering unique and immersive road trip experiences.
- Editorial Photography
- There is a growing demand for editorial photography that captures the essence of a specific era or theme, creating opportunities for photographers and creative agencies to specialize in this niche.
Industries Being Reshaped
- Fashion
- The fashion industry can embrace the 70s trend by incorporating flared denim, knitwear, and lingerie bottoms into their collections.
- Travel and Tourism
- Hotels, resorts, and travel agencies can create road trip packages that cater to the desire for nostalgic and adventurous travel experiences.
- Photography
- Photography studios and agencies can offer specialized services in editorial photography, catering to the demand for capturing retro-inspired moments.
