Coloring your hair blue is now easier than ever: No, not your Grannies blue hair, the punk blue, or yellow (not blonde), or purple. Temporary hair coloring is en fuego. Odile Gilbert who coiffed some of Rodarte's spring runway models added bright colors to their hair. Perfect when you just want to get your freak on, but have to work on Monday.
Implications - Consumers are looking to reinvent their looks with a temporary solution because the consumer possibly does not feel like themselves and ultimately desire a change to help them feel normal. However, some consumers are afraid of permanent changes, therefore solutions like temporary hair color allows them to fulfill both of their conflicting desires.
Key Themes Behind This Trend
- Temporary Hair Coloring
- Opportunity for businesses to offer a wide range of temporary hair color products that cater to consumers' desire for reinventing their looks without permanent changes.
- Bright and Bold Hair Colors
- Disruptive innovation opportunity in the cosmetic industry to create vibrant and non-traditional hair colors that appeal to consumers wanting to express their unique style.
- Expressive Work-safe Fashion
- Emerging trend in the fashion industry for work-appropriate but still expressive fashion options, including temporary hair color, allowing individuals to showcase their personality while adhering to professional standards.
Where This Applies
- Cosmetics
- The cosmetics industry has an opportunity to develop innovative temporary hair color products that offer a variety of colors and easy application methods.
- Fashion
- Fashion brands can capitalize on the trend of expressive work-safe fashion by including temporary hair color as part of their product offerings, allowing consumers to showcase their personal style in professional settings.
- Beauty Salons
- Beauty salons can tap into the demand for temporary hair color by offering specialized services such as professional application and removal techniques, catering to customers' desire for temporary hair transformations.
