Neo-Nostalgic Bread Browners

The Bao Toaster Goes Low-Tech to Encourage Tactile Interaction

As many engineers and designers are busily striving to churn out new objects with increased automation for optimal convenience, concepts like the Bao Toaster are thankfully still emerging. Studio Bup has worked to conceive this charming kitchen appliance with the goal of renewing the relationship between the consumer and his food.

What they've developed is a rethinking of the conventional modern toaster in favor of a ceramic box with a trapdoor and a whimsically warped heating element. Compared to metal, the clay-based body of the device feels much softer on the skin when hot and the coil's cartoony shape leaves a hint of an outline of an incandescent lightbulb on your bread. The Bao Toaster cooks one side of your slice at a time, requiring and enabling you to manually monitor and control the color and temperature of your meal.

Low-tech Appliances
Developing low-tech versions of popular appliances to encourage tactile interaction with food.
Neo-nostalgic Design
Utilizing nostalgic design elements to create a renewed relationship between consumers and everyday objects.
Manual Control Kitchen Gadgets
Designing kitchen gadgets that allow users to manually monitor and control the cooking process for a personalized experience.

Industries Being Reshaped

Appliances
Appliance manufacturers can explore low-tech versions that offer a unique user experience.
Design
Designers can incorporate nostalgic elements in their creations to evoke a sense of connection and authenticity.
Kitchen Gadgets
Kitchen gadget manufacturers can develop products that give users more control over the cooking process for a customizable experience.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 12%
Freshness 8%

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