Cholafied by Michael Jason Enriquez slathers celebrity faces with excessive makeup popular to the Chola-gangster style.
Enriquez, an advertising student from California, created this photo series to poke fun at the intense Chola makeup technique prominent in the 90s. The term Chola refers to a Latin American women or women with Indian blood, often with an overabundance of cosmetics. The stereotypical "chola” is most commonly seen sporting a less-than-natural makeup application. This includes “sharpied” eyebrows, boundless eyeshadow, dark lip-liner and severely wing-tipped looks.
This popular 90s style once seriously flaunted is now an endless source of comedic material and parody. This is evident by the countless YouTube tutorials that have been created to teach users worldwide the techniques of Chola makeup.
With the help of Photoshop, Enriquez has Cholafied a variety of male and female celebs that result in hilarious but equally terrifying photographs.
Key Themes Behind This Trend
- Cholafied Celebrities
- A trend of photoshopped celebrities with excessive Chola makeup that can be capitalized in the beauty and entertainment industries.
- Chola Makeup Tutorial Parodies
- A trend of parody tutorials teaching Chola makeup techniques that can be capitalized in the beauty and comedy industries.
- 90s Makeup Revival
- A trend of 90s makeup styles making a comeback that can be capitalized in the beauty industry.
Where This Applies
- Beauty
- Cholafied Celebrities trend and 90s Makeup Revival trend provide opportunities for beauty companies and makeup artists to create new products and services.
- Entertainment
- Cholafied Celebrities trend present opportunities for entertainment companies to create unique and hilarious content for their audience.
- Comedy
- Chola Makeup Tutorial Parodies trend provides opportunities for comedians and content creators to create funny makeup tutorials and collaborate with beauty companies.
