The 'Precious and the Pricey' infograph asks one of the questions that anyone who's ever had to evacuate their home -- either as a fluke or because of a real emergency situation -- has had to ask themselves: what do I take? What the chart does, however, is divide the difference between what we consider invaluable vs. what is valuable.
Determining that the invaluable trumps the valuable 74% of the time, it would seem that sentiment is the most important factor in determining what to save. Inherited items, letters, jewelry and children's drawings all make the top five most likely saved items list.
The infograph shows that photos rank the highest overall, but particularly with the older generations. This may be, in turn, because the younger generations have a tendency to keep a record or digital copy of their cherished photographs on a computer or a back-up system.
Key Themes Behind This Trend
- Sentiment Over Value
- Opportunities for companies to create sentimental products and services that appeal to customers' emotional attachment to their belongings during evacuations.
- Digital Preservation
- Disruptive innovation opportunities for companies that offer secure, easy-to-use digital preservation solutions for customers to store their valued items.
- Eco-friendly Evacuation
- Opportunities exist for companies to create eco-friendly evacuation-related products and services, such as reusable bags, biodegradable totes, or upcycled storage cases.
Where This Applies
- Storage
- Companies in the storage industry can differentiate themselves by offering secure, fire-proof, and sentimental item-specific storage solutions.
- Photography
- Photography companies can differentiate themselves by offering preservation services for physical prints, old digital files, and social media posts.
- Sustainability
- Disruptive opportunities exist for companies that offer eco-friendly evacuation-related products, such as reusable bags, biodegradable totes, or upcycled storage cases.
