Fashion designers may be adding a sporty edge to many of their creations of late, but the Reebok Sports Club campaign focuses on more of the mental state behind style, not just the fashion itself. Using classic fashion illustrations in an Andy Warhol sort of vein, the print ads portray super classy men and women who have been given a sporty twist by way of boxing gloves, weights and water bottles. By doing this, it encourages people to "tone up [their] style," "shape [their] style" and more.
The Reebok Sports Club campaign was conceived and created by Brazil-based ad agency CentoeSeis. By working on one's fitness, a person will feel much more comfortable, which could lead to a more stylish lifestyle as well. The Reebok Sports Club campaign was illustrated by Stina Persson.
Why This Trend Is Growing
- Fashionable Fitness
- More campaigns are showcasing the intersection of fashion and athleticism, creating opportunities for fitness and fashion brands to collaborate.
- Mental Health in Fitness
- Campaigns are emphasizing the mental benefits of exercise, creating opportunities for wearable tech and mental wellness brands to collaborate.
- Illustration-based Advertising
- Using classic illustrations in advertisements is becoming a trend, creating opportunities for illustrators and graphic designers.
Industries Being Reshaped
- Fitness
- The fitness industry has the opportunity to collaborate with fashion brands to showcase how exercise can be a part of a stylish lifestyle.
- Fashion
- Fashion brands have the opportunity to collaborate with fitness brands to showcase how athleticism can be incorporated into a stylish lifestyle.
- Advertising
- Illustration-based advertising is becoming more popular, creating opportunities for illustrators and graphic designers to work with ad agencies.
