The Via Uno Winter 2012 Collection revives the 1960s with this mod-inspired campaign. The Brazilian fashion label Via Uno used photographer Gui Paganini and Canadian model Heather Marks to release its winter collection. The pieces vary, but the short hemlines and clothing structures recall the era of the swinging sixties. In addition to this, model Marks channels mod icon Twiggy with her large eyes as well as her facial expressions and sleek blond coif.
But the collection has a modern twist. Via Uno uses a color palette of deeper tones selecting pops of color, such as the canary yellow heels, to mix into the outfits. Not only do the outfits pop, but the colors add a fun twist to a winter wardrobe.
What's Driving This Trend
- Mod-inspired Fashion
- Opportunity for fashion brands to create collections inspired by the mod fashion of the 1960s.
- Retro Color Palette
- Opportunity for designers to use a palette of deeper tones with pops of vibrant color for a modern twist.
- Model Icon Influences
- Opportunity for brands to collaborate with iconic models and draw inspiration from their distinctive style.
Who This Affects Most
- Fashion
- The fashion industry can tap into the trend of mod-inspired fashion and create collections that pay homage to the 1960s.
- Footwear
- Footwear brands can incorporate retro color palettes into their collections, introducing vibrant colors to traditional winter shoes.
- Photography
- Photographers can collaborate with models who have iconic influences, recreating the spirit of past eras in modern campaigns.
