Geometrically-Lined Servers

Scholten & Baijings' Colour Platters are Vibrantly Eye-Popping

The Colour Platters are a set of serving trays for the contemporary home. Although the shape is beautifully simple, the pastel colors and geometric lines add some eye-popping details that transform the trays from minimalist to mesmerizing. The patterns were created by a high-tech printing method. The clean lines and fresh appeal help to keep the focus on what's ultimately important--the food.

Created by Scholten & Baijings, an industrial design studio based in Amsterdam, the Netherlands, the Colour Platters are made out of chestnut wood. It is appropriate, then, that they were created for Karimoku New Standard, Japan's leading manufacturer of wooden furniture. Available in sets of three, the Colour Platters come in different sizes. They also come in two colorways and grid patterns: Sun and sand.

Geometric Design
Disruptive innovation opportunity: Incorporating high-tech printing methods to create eye-popping geometric patterns on various products, such as home decor and fashion accessories.
Minimalist Aesthetics
Disruptive innovation opportunity: Designing minimalist products with clean lines and fresh appeal that prioritize the focus on the main purpose, whether it's serving food or other functionalities.
Natural Materials
Disruptive innovation opportunity: Exploring the use of sustainable and eco-friendly materials, like chestnut wood, to create stylish and functional products for the contemporary home.

Industries Being Reshaped

Wooden Furniture Manufacturing
Disruptive innovation opportunity: Collaborating with designers and utilizing high-quality, sustainable materials to create modern wooden furniture that embraces innovative design elements.
Home Decor
Disruptive innovation opportunity: Introducing visually striking and modern home decor items that combine minimalism with bold patterns and colors, enhancing the overall aesthetic of living spaces.
Printing Technology
Disruptive innovation opportunity: Developing advanced printing techniques that allow for intricate and precise designs on various surfaces, opening up possibilities for unique patterns and graphics in different industries.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 18%
Freshness 8%

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