The 'Suggestions' photoshoot marking the pages of the Vogue Italia May 2012 issue brandishes an androgynous allure. Models Monika Sawicka and Karlina Caune are found spread out amid retro cars and faded surfboards, clad in authentic 1920s and 1950s-esque ensembles.
Photographer Kt Auleta directed the Suggestions editorial. Aureleta's distinct style shines through the photos which flawlessly enshrine vintage looks alongside funky summertime undertones. Stylist Giulio Martinelli is in large part responsible for the old-fashioned set as he selected knee-length floral print skirts, eccentric ladylike headgear and high-waist shorts.
What's most interesting about the Suggestions Vogue Italia production is that these quintessential pieces are contrasted with the fashion world's modern embrace of androgyny, delivered here via Sawicka and Caune's short boyish bobs.
Key Themes Behind This Trend
- Retro Fashion
- Disruptive innovation opportunity: Creating a clothing line that combines vintage styles with modern androgynous elements.
- Vintage Photography
- Disruptive innovation opportunity: Developing a digital platform that connects photographers specializing in vintage photography with fashion brands and magazines.
- Androgynous Fashion
- Disruptive innovation opportunity: Designing gender-neutral fashion collections that challenge traditional norms and embrace diversity.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Creating a curated online marketplace specifically for retro and vintage fashion brands.
- Photography Services
- Disruptive innovation opportunity: Offering specialized vintage and retro photography services for fashion editorials and campaigns.
- Fashion Accessories
- Disruptive innovation opportunity: Designing and manufacturing unique and eccentric headgear inspired by vintage fashion.
