FLOWmarket Canned Goods materialize human kind’s immaterial needs. The concept is created and designed by Mad Hagstrom for the FLOWmarket. The goal of the FLOWmarket is to provide people with “next generation luxury,” according to the company site.
The Canned Goods are basically empty sealed cans with a minimalist design showcasing an immaterial need written on it. For example, some of the goods included are "courage to be honest," "inner peace," "sustainable visions" and "self-love." These luxuries are truly something that the world needs.
The concept of FLOWmarket started in 2005, when the company opened temporary stores across the world. Since then, it has had pop-up stores across the world, including Zurich, New York, Copenhagen and Seoul. Though it has yet to plan another store anytime soon, FLOWmarket makes its products available online.
Why This Trend Is Growing
- Materialized Needs
- The concept of materializing immaterial needs through minimalist design presents an opportunity for brands to create innovative and unique products.
- Next Generation Luxury
- The idea of providing luxury experiences through intangible goods allows for disruptive innovation in the luxury industry, redefining the concept of luxury for consumers.
- Pop-up Retail
- The success of FLOWmarket's pop-up stores suggests a growing trend in temporary retail experiences, presenting opportunities for brands to experiment with new ways of engaging customers.
Industries Being Reshaped
- Consumer Goods
- Consumer goods companies can explore the concept of materializing intangible needs to create unique and desirable products that resonate with customers.
- Luxury
- The luxury industry can capitalize on the idea of providing next generation luxury experiences through intangible goods, catering to the evolving desires of affluent consumers.
- Retail
- The success of FLOWmarket's pop-up stores indicates opportunities for retailers to embrace the concept of temporary retail experiences to create buzz and connect with customers in new and exciting ways.
