Woodkid just released the latest music video for their song 'Run Boy Run' from their Album 'The Golden Age,' set for release in Fall of 2012.
Music videos are an amazing medium to showcase a band's musical talent alongside a compelling narrative. While the audience is not made privy to the story in its entirety, the short video is enough to captivate and entrance viewers.
Based in an alternate reality, 'Run Boy Run' begins with just that: a boy running out of an ivory, monolithic cathedral. As the young boy trudges through the land, creatures begin to sprout out from the ground. At first it appears that these creatures are trying to recapture the lad, but in truth they are following him. Escape turns into attack as the young boy leads an army of wildlings against his former captors.
Key Themes Behind This Trend
- Epic Fantasy Rebellion
- Opportunity for brands to create immersive storytelling experiences that combine epic fantasy elements with themes of rebellion.
- Music Video Narratives
- Growing demand for music videos that tell engaging stories, creating opportunities for filmmakers and musicians to collaborate and create captivating visual experiences.
- Alternate Reality
- Increasing interest in alternate reality storytelling, presenting opportunities for brands to create immersive experiences that blur the lines between fiction and reality.
Where This Applies
- Film and Entertainment
- Disruptive innovation opportunities for filmmakers and musicians to collaborate on music videos that have a narrative element, creating captivating visual experiences for viewers.
- Gaming
- Opportunities for game developers to create immersive games inspired by epic fantasy rebellion themes, offering players engaging gameplay and storytelling experiences.
- Branding and Marketing
- Opportunity for brands to leverage alternate reality storytelling to create unique and immersive brand experiences, connecting with audiences on a deeper level.
