Undz, the new underwear brand from Montréal, Canada, made a variety of series of collaborations with designers such as Walter Van Beirendonck, Sibling and Bernhard Willhelm. For the Bernhard collection, the brand asked artist Geoffrey Lillemon for a series of videos. Geoff worked with Bernhard on a weird and out of control alien that can manage to stop the act of urination.
The first video of this series of six was launched last week on Undz website and as well on Geoffrey's production company Oculart website. Geoffrey Lillemon is known for collaborations with companies such as Versace, H&M and other international brands. The male underwear collection designed by Bernhard WIllhelm for Undz will be available this fall. Each video of this series will be released every two weeks until the collection arrives.
Implications - New marketing, Out of normal ads.
What Makes This Trend Stand Out
- Art-inspired Undergarments
- The collaboration between Undz and designers and artists can create more innovative and unique underwear designs that cater to different tastes.
- Video-driven Marketing
- The release of a series of videos in conjunction with the product launch highlights a trend towards video-based marketing that tells an engaging and entertaining story.
- Collaborative Branding
- Collaborations between brands, designers, and artists create new opportunities for cross-promotion, creative innovation, and disruptive market strategies.
Sectors Adopting This
- Fashion Industry
- This article highlights the potential for brands in the fashion industry to innovate and disrupt market trends by collaborating with designers and artists to create unique and appealing products.
- Marketing Industry
- The trend towards video-based marketing presents opportunities for marketing professionals to explore innovative ways to tell engaging and entertaining stories that resonate with audiences.
- Creative Industry
- Cross-industry collaborations between fashion, marketing, and creative professionals can produce exciting and disruptive results that challenge convention and excite consumers.
