What do Cristiano Ronaldo, Franck Ribery and Wesley Sneijder all have in common besides American soccer/European football? Nike. The new fast-paced, star-studded ad for the sports brand is visually stunning and athletically inspiring.
At what becomes a giant soccer party that any soccer fan would literally kill to attend, the soccer stars mix with the newcomers to the sport and all parade around for Nike. Getting hundreds of the worlds best players together in one field was an impressive accomplishment for Nike; though, if any sports company could pull it off, it would be this giant.
Adding a little humor at the end, the iconic athletics company has Cristiano Ronaldo come out in a cut-off tee since he was a little late to the party.
Key Themes Behind This Trend
- Star-studded Sports Ads
- Brands can leverage the popularity of sports stars to create visually stunning, athletically inspiring ads.
- Global Sports Parties
- Brands can create immersive experiences where fans can interact with sports stars from all over the world.
- Humorous Athlete Endorsements
- Brands can use humor to make their athlete endorsers more relatable and approachable.
Where This Applies
- Sports Apparel
- Companies in the sports apparel industry can create visually stunning ads that feature sports stars wearing their products.
- Sports Events
- Companies that organize sports events can create global events that bring together sports stars and fans from all over the world.
- Advertising
- Advertising agencies can create humorous ads featuring athlete endorsers that appeal to a wider audience.
