Brazil is a tropical country and naturally thirsty, and Camp Nectar had to make people believe its juice was different and made from actual fruit.
After two years of experimenting, the company created the Real Juice Boxes. First, three types of molds were developed. Then, the molds were placed in trees in a Brazilian farm. After some months, the Real Juice Boxes were born in the form of oranges, limes, passion fruits and guavas. Essentially, the company attached boxes around growing fruit to mould them with the brand Camp Nectar on the front.
The boxes were then exhibited in supermarkets and fairs among other regular-shaped apples and fruit. The ultimate goal is to make people realize that this juice is made from natural fruit.
Why This Trend Is Growing
- Edible Packaging
- Disruptive innovation opportunity: Explore the use of edible packaging in other food and beverage industries to reduce waste and enhance sustainability.
- Product Differentiation
- Disruptive innovation opportunity: Develop unique packaging methods to differentiate products in competitive markets and attract consumers.
- Eco-friendly Solutions
- Disruptive innovation opportunity: Create eco-friendly packaging alternatives that promote both product freshness and environmental sustainability.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Incorporate edible packaging into the food and beverage industry to provide consumers with an interactive and sustainable experience.
- Packaging
- Disruptive innovation opportunity: Improve packaging techniques to help brands stand out on store shelves and communicate their product's natural, organic, or eco-friendly attributes.
- Sustainability
- Disruptive innovation opportunity: Develop sustainable packaging solutions across various industries to reduce waste and ecological footprint.
