The Kenzo Spring/Summer 2012 advertisements get down to the point in an immediate sense. Behind models Alek Wek, Ajak Deng, and Nairoby Matos is a large lime green Kenzo sign, in plain view for consumers to see. The women are found stretched out among two metallic poles, and while they are in front of the banner, the bold lettering is still readily legible.
Supermodels Wek, Deng and Matos are all clad in mismatched ensembles here. An eclectic assortment of patterns is displayed, pairing red overcoats with dark-blue pumps. Photographer Mario Sorrenti captured the unusual editorial, emphasizing the dazzling array of colors as they contrast with a pure white backdrop.
The Kenzo brand has been consistently recognized for its lavish appeal and propensity for fashionable drama: two qualities that are yet again apparent here.
Key Themes Behind This Trend
- Mismatched Fashion
- Opportunity for disruptive innovation in creating unique and eclectic clothing combinations for the fashion industry.
- Bold Banner Advertising
- Opportunity for disruptive innovation in creating eye-catching, large-scale advertisements for the marketing industry.
- Colorful Product Photography
- Opportunity for disruptive innovation in utilizing bright and contrasting colors to showcase products in the photography industry.
Where This Applies
- Fashion
- Industry which can explore and experiment with eclectic and bold fashion combinations for their clothing lines.
- Marketing
- Industry which can create large-scale and daring banner advertisements to attract the attention of their target audience.
- Photography
- Industry which can experiment with colorful and contrasting product photography in order to stimulate consumer interest and engagement.
